Jeffrey Porter RockySoft Corporation

www.RockySoft.com Toll Free 877-277-0868 x 105. Microsoft Gold Certified Partner 

Intern Responsibilities & Tasks
August 06 Writers/ Marketing Interns Search

1. Newsletters (sent every 4-6 weeks)
1. Generate ideas and write majority of content
2. Manage mailing via bCentral

• Exported list from Jeffrey, reformat, import to bCentral
• Create message to be sent and send

2. Metrics – track metrics/measurements of marketing activities and manage notebook for:
1. Meta-tags through Google Adwords

• Words purchased impressions, clicks, position, etc.
• Try different word campaigns to generate most clicks and leads per click

2. Website

• Updates - timely addition of events & newsletter content

3. Newsletter Response

• # sent, opened, bounced, unsubscribe, % clicks, links, etc.

4. Info Requests – create form (model after other forms)

• Reply to info Requests – send email w/ attachment

3. Assist with Marketing Plan
1. Calendar of Events

• Create and update calendar of events – promos, conferences, VAR events

2. Trade Shows

• Assist with attention grabbing materials to draw prospects to the RockySoft booth

4. Creative Write-ups
1. Whitepapers

• Write high level “success stories” on our clients success through RockySoft

Direct Mailings

• Help generate creative ideas for direct mailings and help with positioning messages

2. Literature

• Create 1 page high-level literature pieces for our solutions

*Note: For the second half of 2006, RockySoft has multiple projects planned and new ventures starting so there will be plenty of other marking and writing projects for the intern to participate in.

Skills

• Writing/communication
• Computer – excel, word, explorer
• Organization
• Time management
• Takes initiative
• Works well independently and with the Sales & Marketing team

• 2-3 credits Fall 06
• Paid
• Depending on experience can extend into part time job for spring and summer
• Valuable hands-on training, great resume builder, gain experience in various aspects of marketing, and writing (creating ad/promo type pieces, to assisting with planning and activities, to tracking marketing efforts through metrics and measurements.